Are you following the same old SEO strategies and wondering why things aren’t improving? Then I would say stop it immediately. SEO is an ever changing game and in order to survive in this era you need to keep yourself updated. Search engines like Google rolls out several new algorithmic update in order to purify their search results. Optimization is necessary but over optimization can turn out to be risky for your website.
Google has taken necessary steps by rolling Panda, Penguin, Hummingbird, Pigeon etc update to fight against those who are constantly following black hat and grey hat SEO strategies to manipulate search ranking. Due to this, panic arises among some webmasters that whether SEO is dead or not? There is nothing to worry. SEO is still alive but the strategies have changed completely. Those days are gone when only thousands of link building helps you to get top ranking in SERP. SEO professionals need to focus on quality work. You may be wondering what is quality work then let me explain you what it is:
How To Get Top Ranking In Google SERP?
Focus on Quality Content:
Content, Content and Content is considered to be the main mantra behind every successful blog. It is the most important ingredient of your blog. So never compromise with the quality of your content. It should be of high quality and unique. Don’t copy ideas from others’ sites. Share your own knowledge and experience with your visitors. Before you start writing content on a particular niche, you must have depth knowledge in it. Try to give complete information to your visitors. This will enhance your brand value. Content is considered to be the key which you can utilize for user-engagement. I think now you have understood the importance of content. Make sure your content is informative and relevant based on user search queries.
Optimize your Content:
Along with writing quality content, you need to optimize your content so that it appears in SERP on relevant search queries. Make use of your targeted keywords within your content but make sure it doesn’t spoil the natural flow of your content. With the advent of Hummingbird update, Google makes it clear that it will give preferences to those blogs that are relevant to its users’ search queries. Add LSI keywords within your content. Suppose if your post is related to on-page optimization, then you can use LSI keywords like on page-optimization techniques, SEO tips etc. This will solve the issue of keyword stuffing.
Internal linking is Necessary:
Are you worried about high bounce rate? Then I would suggest you to link your new posts with old articles. These will dramatically decrease your bounce rate. Low bounce rate sends positive signals to search engines. So improve your internal linking structure. You can link your targeted anchor text with your old articles so that your visitors get more resources. It is one of the effective ways in which you can utilize to index all your inner pages. According to Google, internal linking is very important and it will help you to get better ranking in SERP. Don’t make your internal links ‘no-follow’ because the link juice is shared within your domain itself.
Don’t Add Irrelevant External Links:
External links are good only if it is relevant to your blog. Don’t add too many external links on your blog otherwise it will be considered as spam.
Generate Quality Backlinks:
I would suggest SEO professionals only to focus on ‘Quality Backlinks’. As we have seen that in the month of March 2014, Google stood up against guest posting. It is considered as spam and as a result Google penalized many guest posting network those who are into it. Matt Cutts, the head of Google web spam department states that the main cause behind penalizing many blogs and guest posting networks is webmasters are constantly submitting guest post only to generate backlinks instead of providing valuable information to the users. So I would suggest you not to rely on only one source of link building for your blog. You need to diversify you link building strategies and it has to be natural. There are several ways which you can utilize to get quality backlinks. The ultimate truth is Guest posting is not dead, it is still one of the effective way to promote your blog but the content has to be high quality it should not be over optimized with your targeted keywords. Apart from guest posting I will share with you some other effective ways of link building. First identify the sites which have moved to a new destination or closed within your niche. You can look into some popular press release sites for identifying the list of websites that have changed their name within your niche. Once you have got the list next you need to identify the backlinks pointing to those sites. You can utilize the backlink checker tool available online. Export all the backlinks in an excel sheet. Your next job is to reach all those webmasters who are still linking to the old or outdated resources. Send them a mail about their outdated link and politely asked them to replace their outdated link with your suggested link but make sure whatever link you provide it has to be high quality and it should contain valuable content. This is one of the innovative and effective ways which you can utilize to generate quality backlinks. You can also continue doing blog commenting, web 2.0, info-graphic submission, article submission, PPT, PDF and video submission to generate quality backlinks.
Build a Strong Social Presence:
Social signals are considered to be one of the most important factors which you need to pay heed. Social signals have no direct influence on your blog ranking but these signals helps to enhance your content authority. Search engines pay heed to these social signals in order to check out whether visitors find it useful or not. Share quality post on your social networking sites. According to a research study it has been seen that search engines like Google and Bing before ranking your post look for the social signals i.e. the number of likes, re-tweets, +1 etc which your post have received.
Switching over from HTTP to HTTPS:
Another one of Google’s new announcement adds to its already heap of regulations, stating that if one switches from ‘HTTP’ to ‘HTTPS’, his/her blog will get the of benefit of higher rank of their articles in Google’s search results.
It also assures a better and secured web network throughout the globe.
So, that was it. A handful of tips that can get you to access the pleasure of a good ranking in SERP.
The list doesn’t end there as no guidance can be exhaustive. It ultimately lies to you how well you implement them and to what extent.
I would be very happy if you could share your views and let me know what you think is the most effective way to boost your rank in SERP.
I will catch up with you guys soon with new ideas and new discussions.