Search Engines are getting smarter day by day. They are giving predilection to those websites which are well optimized. So if you want to take a superior position in SERP then you need to follow effective SEO strategies. On-page optimization is considered to be the primary step of search engine optimization. If you overlook on-page optimization techniques then you can’t get a good placement in search results. Here I would give you complete details of on-page optimization techniques which you must follow in order to get the top position on Google search results.
How to do On Page Optimization
Do Proper Keyword Research:
Are you aware of the term keyword brainstorming? Keyword brainstorming is the first and the most important step in SEO. You need to identify the potential keywords for your business that will help to enhance your business. Think from the user point of view that what can be the effective keywords for your business. You need to examine the terms your potential customers will be using in order to discover your business. You can use Google keyword planner or other free tools available online to identify the list of keywords that you will be targeting. Don’t choose keywords with high competition it is very difficult to bring those highly competitive keywords in ranking. ‘Competitor analyses will also provide you an idea about the keywords your competitors are using. Make a list of the top ten competitors within your niche and checkout what type of keywords they are utilizing for their business. You can also target long tail keywords. It is not only easy to get rank with long tail keywords but also you can generate potential customers with those keywords.
Add Catchy Title tag:
Title tag is the first thing that grasps visitor’s attention whenever your site display in SERP. You need to write unique title tag for each page of your website. It should be relevant to your business. Don’t make your title tag too long to understand. Rather keep it short but make sure it reveals what your page is all about. To make a good position in search engine results page you need to write appealing title tag for each page of your website. Put your targeted keywords within the title tag. Your title tag should reveal what your page actually contains so try to make it eye-catchy. If you are providing SEO Services worldwide then you can utilize SEO services within your title tag. Don’t overstaff your title tag with too many keywords otherwise it will be considered as spam. Write a user-friendly title tag and make the visitors happy. If you can satisfy your visitors, search engines will automatically improve your ranking in SERP. You can customize your title tag by adding phone number within it. It will insist the visitors to take desired actions. You can apply this trick while writing an appealing title tag for your website.
Add Relevant Meta Description:
Meta description gets display in SERP whenever your site appears in search results. So you can’t ignore its importance. An eye-catchy Meta description can enhance your CTR. Meta description should be relevant to the services or products your business offers. Each page should contain unique Meta tags. Make proper utilization of keywords within the Meta description of your website. Research states that if your Meta description contain those terms which your visitors might be using then it is easy to gain the trust of your visitors. Try to write your Meta description within 160 characters. In order to stand out of the competition you need to do something unique. You can grasp visitor’s attention by highlighting the benefits your visitors will be getting if they avail your services or products. Use this small piece of text as your powerful marketing tool. Include your selling points within your description. If you not got the opportunity to include your phone number within your title tag then you can include your number within your description. This will help the visitors to directly contact you rather than going through all the details of your website.
Add Header Tags:
Make proper utilization of h1, h2 and h3 tags. Search engines give special importance to the text within your h1 tags. So you can include your page title within your h1 tag. Don’t forget to include your targeted keywords within your header tags. You can use h2 or h3 tags for the sub headings. Header tags make your content more organized and user-friendly.
Add Optimized Content:
Content is considered to be the king. So you need to add high quality content on your website. You need to optimize your content so that it can meet the requirement of both search engines and your targeted visitors. Make proper use of keywords within your content but make sure it doesn’t hurt the natural flow of your content. Keyword stuffing makes your content spammy and unreadable which in turn can drive away audience from your website. You can utilize synonyms to maintain the balance. Google hates keyword stuffing and to stop this practice they are taking necessary steps. If you want your website to ranking high in SERP then always have moderate keyword density i.e. not more than 2%.
Add Internal Links:
A good internal linking structure can reduce your bounce rate dramatically. Don’t hyperlink generic terms like ‘click here’ for internal linking rather link your old articles with the new one by making use of targeted anchor text. Optimize your internal link structure so that visitors don’t get confused after landing to your website. Internal linking also helps to pass the link juice to other inner pages which are very important in terms of SEO. Before adding any link to a page make sure that link is relevant to that page otherwise Google or other top search engines will considered it as spam.
Add Optimized Image:
Search engines can’t read images so you need to help them out by adding alt text for your images. Describe your images by adding relevant alt text for your images. Always save our images with meaningful file name. Don’t forget to add image title tag. Image title tag gets display whenever a user keeps his mouse over the image. In order to optimize your image add a good file name along with relevant alt text and title tag. This will help search engines to understand that the images you added are relevant to your content.
I have shared my knowledge with you all. If are aware of some other on-page strategies feel free to share with us. You are always welcome.