Google has recently announced that switching from HTTP to HTTPS will improve your website ranking in Google search results. Google is concerned about webmaster’s security, so along with financial and e-commerce sites they want all sites should move from HTTP to HTTPS. Google has also said that it is a very light weight signal that has affected less that 1 % of global queries. In future they have decided to reinforce this signal in order to make web a secure place for all webmasters. Are you aware of the differences between the HTTP and HTTPS? If not then let me explain it to you. HTTP stands for “Hypertext Transfer Protocol” which is common for all websites but the letter S which stands for ‘Secure’ creates a huge difference between HTTP and HTTPS. In other words HTTPS encrypts the data between the website and web browser and as a result all your data remains secure. The head of Google web spam team, Matt Cutts has also declared that he is pleased to make HTTPS as a ranking factor in Google search results. Recently in a blog post, the global search engine giant Google mentioned that they are concerned about the security and privacy of the websites that visitors access from Google. According to their tests for the past few months HTTPS showed positive responses. So Google is considering HTTPS as an important ranking factor. At present it is a very light weight signal as compared to others.
Google has updated Webmaster tool in order to manage the HTTPS sites, While migrating from HTTP to HTTPS, makeing sure your traffic doesn’t suffer. Therefore inform Google about your migration.
Google has revealed the following tips for HTTPS as mentioned below:
- First decide the kind of certificates you need: single, multi-domain or wild card.
- Use 2048-bit key certificates
- Use relative URLs for resources that reside on the same secure domain
- Don’t stop Google from crawling your HTTPS sites using robots.txt
- Don’t use the noindex robots Meta tags.
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